About Us
Partner & Principal Consultant - CRM, RevOPs & MarTech
Chris MacLean
Chris has 15+ years of Salesforce CRM, MarTech and RevOps expertise. He has led Salesforce teams and critical enterprise projects/implementations for Global firms listed on the S&P 500 and Toronto Stock Exchanges before founding MacLean Marketing, a boutique Salesforce and MarTech consultancy helping owners automate and scale their businesses.
His client portfolio and project work includes some of the largest corporations in North America – including RE/MAX, TD Bank, Shopify, and TELUS- as well as successfully acquired SMBs such as (SNAP Financial (FinanceIt), Greystone Managed Investments (TD Bank) and Public Mobile (TELUS)
Now, Chris helps growth-stage and established businesses build scalable Tech Stacks, launch and manage new CRM & MarTech platforms, and develop Digital roadmap strategies- all supported by industry best-practices and experience with efficiently achieving business value realization.
Chris also enjoys coaching and advising talent in the Technology ecosystem on how to start their own freelancing or consultancy businesses, navigate complex project roadblocks and leverage new tools, apps and platforms to boost their productivity.
Specialties:
• SMB Digital & Cloud Business Transformation and Managed Services
• MarTech Implementation & Managed Services (ex. Salesforce Marketing Cloud & Marketing Cloud Account Engagement [Pardot])
• CRM & 3rd Party Apps Implementations (ex. Salesforce Sales Cloud, Service Cloud, Financial Services Cloud, Experience Cloud, Traction Complete, Shopify, Zoom etc.)
• AI-Assisted Process Optimization & Automation
• AI Agent Training and Setup
• Data Management Strategy & Reports & Dashboards
• Digital Roadmap Strategy & Business Value Realization Engagements
Partner & Principal Consultant - MARKETING STRATGEY
Meaghan MacLean
Meaghan brings 15+ years of experience leading marketing, brand, and growth strategies across industries. She has worked closely with C-suite executives and founders to launch new ventures, scale operations, and build high-impact marketing functions.
She began her career in consulting, supporting over 30 client organizations across sectors. This early exposure sharpened her ability to quickly understand new business models, distill complexity, and deliver clear, actionable strategies. She has led go-to-market initiatives, developed brand and business plans, and secured multimillion-dollar investments — including support for a Toronto/New York wellness startup that attracted backing from a $120B global company.
Her client portfolio includes some of Canada’s leading corporations – such as RBC, Aeroplan, and VIA Rail – as well as international organizations based in the U.S., U.K., and Switzerland.
Today, Meaghan helps growth-stage and established businesses build modern marketing functions, launch new products and services, and develop practical growth strategies rooted in data, brand, and operations.
Specialties:
- Growth Marketing Strategy & Execution
- Brand Development & Messaging
- Marketing Function Design & Budgeting
- Go-to-Market Strategy & Product Launches
- Practice & Portfolio Marketing for Multi-site Businesses
- Private Equity Value Creation Initiatives
- Business Planning & C-Suite Advisory