
Think big, run simply.
Building intelligent CRM systems and strategies with automation, modern tooling and AI.
Partnerships & Accreditations
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Certified Salesforce CRM Consulting & Managed Services Provider
Learn moreWe're an official Salesforce Partner with 15+ years of proven expertise building award-winning CRM and Marketing Automation systems and roadmaps
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Preferred Implementation & Services Partner
Learn moreDrive more revenue by automating data management tasks like building account hierarchies, matching and routing records, and merging duplicate data. Let us show you how with flexible, no-code solutions.
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Official Services Partner
Learn moreWe provide front-end agency and backend systems integration services that help merchants succeed.
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Salesforce Agentforce Innovator
Learn moreAre AI agents ready for real use cases? Absolutely. Can they lower my costs and increase ROI? You bet. Let us show you how agents can give your business an edge
Our Services
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Managed Services: CRM, E-commerce
Maximize your Salesforce ROI with our expert Managed Services. We provide proactive administration and strategic support, freeing you to focus on your core business. Gain flexible, cost-effective access to our team of certified Salesforce professionals.
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Process & Marketing Automation & AI
Drive growth with intelligent automation. We'll streamline your business processes and supercharge your marketing using the power of AI. Eliminate manual tasks, enhance customer engagement, and make smarter, data-driven decisions.
Let us help you unlock new levels of efficiency and innovation.
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Marketing Strategy & Planning
Stop guessing and start growing. We collaborate with your team to create the clear, data-driven roadmap your business needs for success. From go-to-market planning and multi-channel campaign strategy to budget prioritization and KPI frameworks, we help you make smart decisions, align objectives, and invest for impact.
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Advisory: Digital Transformation
Don't let technology outpace your business. Our Digital Transformation Advisory provides the strategic roadmap to navigate change and secure your future. We partner with you to align technology with your core goals, driving sustainable growth and a lasting competitive edge.
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3rd Party Tool Implementation
Don't let new software become "shelfware." Our 3rd Party Tool Implementation services ensure you get value from your investment from day one. We provide expert setup and seamless integration with your existing systems, empowering your team to be productive immediately.
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Brand Strategy & Development
Build a brand that stands out -- and scales. We'll help define your unique positioning, voice, and identity. From naming and messaging to rollout planning, we create cohesive, differentiated brands designed to drive growth and inspire trust. Whether you're launching something new or repositioning for the future, we'll help you lay the strategic foundation to win hearts and market share.
Trusted by

Shopify: Client Testimonial
"I had the great fortune to work with Chris at Shopify where I got to witness his great work. Chris has a great balance of technical aptitude with business acumen that allows him to drive projects to success. That acumen brought a lot of credibility that allowed him to be a consensus builder and accelerator. He was a trusted advisor to our business partners as well as our technical staff as well. Would highly recommend working with Chris."

RE/MAX: Client Testimonial
"Chris MacLean is one of the best Salesforce consultants I have ever worked with. If not one of the best, simply the best!!! Whatever project you give him, large or small, he will execute it without question, no complaints, no buts and just pure results. The value he brings to any organization is priceless. If you're an owner who wants to see massive results, Chris is the right person to get it done and deliver."

TD Bank: Winning Enterprise Project of the Year
(Class A- Highest Grade) for the TD Global Investment Solutions, Salesforce Financial Services Cloud & Experience Cloud Implementation (Customer Portal). We won multiple TD STAR Awards for commitment, leadership, and significant contributions to TD’s overall mission and became founding members of the Innovation Think Tank at TD Bank (Concept Cloud), idea accelerator reporting to the Bank’s executive operating committee

Traction Complete: Partner Testimonial
"Chris continues to be an amazing partner to work with. Not only is he very diligent, professional, but a joy and pleasure to work with. He is extremely experienced in the world of Salesforce and understanding his customers pains. The great lengths he went to vet our product for his client was something we very much appreciated as it spoke to the way he works. In my almost 4 years at Traction Complete, Chris was by far one of my favourite people to work with. I highly recommend Chris to any organization looking to level up and hire a world class Salesforce Consultant."